Evidently Borders has started its own online dating service guided by members' literary preferences. I would love to be able to say I'm surprised, but then I remember how many times I have stalked potential crushes' facebook profiles for their 'favorite books', and all of the sudden it all seems inevitable. I found out about the service from an article by David Barnett on the Guardian's BookBlog, and though my opinions are not nearly as cynical as his, I do imagine it would be a strange sensation to meet someone through, say, your shared love of Joyce-- like meeting your girlfriend through your mistress. You can check it for yourself:
'I don't know if Borders will actually be making recommendations for dates in the same way as they recommend books, but it would be priceless if members got regular email updates: "Did you enjoy, Mark, 34, of Swindon? Then you should try Gareth, 36, of Slough." Or: "After dating Sally of Birmingham, 86 per cent of customers go on to date Jayne of Devizes." '
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